Our Team

MEET THE MANAGEMENT

Mr. Erez Lorber

Mr. Erez Lorber

CEO

Erez Lorber is a highly accomplished executive with over 20 years of domestic and international management experience in strategic planning, operations management, technology and business development and sales with both private and public organizations.
Prior to joining Traffilog, Erez was the COO of StoreDot, a developer of ultra-fast charged batteries for electric vehicles. Prior to that he was the CEO of Tri-Logical – specializing in mobile assets management solutions. Prior to that he was an Executive Vice President at The Challenge Fund–a leading Israeli private equity fund. Before joining the Challenge Fund, Mr. Lorber served as CEO & Director of Backweb Technologies (NASD: BWEB).

Mr. Lorber’s rich background also includes CEO roles of Hermes Softlab USA and Deloitte & Touche Technologies, Israel. Mr Lorber holds an MBA from the Reccanati School of Business Administration, Tel Aviv University, and a Bachelor’s degree (with high honors) from Temple University, Philadelphia.

    Mr. Coby Hasson

    Mr. Coby Hasson

    CRO

    Coby Hasson, is the Chief Revenue Officer of Traffilog, looking after Sales, Business Development and Marketing activities at Traffilog, and leads the planning and execution of strategies to grow sales and revenues of the company.  Coby brings with him a rich experience of a cultivating a culture of success and drive for sales excellence, while managing executive level relationships with key customers and partners and help driving their business success. Before joining Traffilog, Coby served in different senior executive roles at Scope Technology, Eltav Wireless Monitoring and Comverse Inc. Coby holds an Executive MBA from Tel Aviv University and a BsC in Computer Science from the Polytechnic University in Brooklyn, NY.

      Mr. Yaniv Giron

      Mr. Yaniv Giron

      CFO

      Yaniv Giron joined Traffilog in 2007. Prior, Yaniv held the position of Chief Controller, SAKAL Group, a leading Israeli import, retail and commercial company. He was previously employed as a consultant at Ernst & Young consulting division. Yaniv holds an MBA from the College of Management, Rishon-Lezion, and is a Certified Public Accountant (Israel).

        Mr. Tal Arnon

        Mr. Tal Arnon

        VP R&D

        Tal Arnon is the company’s VP of R&D, leading the development of the company’s core products and services, from design to deployment.  Tal joined Traffilog after a long career as high ranking officer in the elite technological unit of the IDF (8153), gaining unique expertise in cutting edge technological challenges. Tal brings more than 20 years of experience in managing large groups of development to formulate advanced solutions based on Hardware, software and machine learning algorithms.  Tal holds an Executive MBA from the IDC interdisciplinary center, and a BsC in computer engineering from the Ruppin Academic Center

          Mr. Dani Shafriri

          Mr. Dani Shafriri

          VP. Automotive Engineering

          Dani joined Traffilog’s management team bringing 25 years of experience in the Heavy Duty and Bus industries 16 years with IVECO Israel as VP & service manager. Dani Holds a BSC Mechanical engineering (major in automotive), Ben Gurion university and an MBA, Derby university.

            Mr. Gil Reiter

            Mr. Gil Reiter

            VP. Product Management

            An industry veteran with 20+ years of experience and track record in driving strategy, development & go-to-market of cutting-edge products. Proven experience in leading product management, engineering, product marketing, business development & customer support for global technology organizations in the Automotive, Wireless, IoT & Networking space. Previously head of product management for autonomous driving and cloud connected services at Aptiv (Delphi), held multiple product leadership roles at Texas Instruments and Marvell Semiconductors. A military intelligence and cybersecurity veteran.

              Mrs. Ronit Gershi

              Mrs. Ronit Gershi

              VP HR

              Ronit Gershi serves as Vice President, Human Resources and is responsible for Traffilog Human Resources strategy and practices. Ronit brings deep Human Resources expertise with shaping the employee experience, driving cultural transformation, building talent and leadership capabilities and leading change management processes.

              ​Ronit has more than twenty years of experience as a senior Human Resources leader at large, global technology companies. Prior to joining Traffilog, she was the Vice President, Head of Human Resources at QBO Services ​and shaped their Human Resources strategy to increase organizational scalability for growth.

              Ronit holds M.A degree in Social work from Tel-Aviv University

                Mr. Hilik Stein

                Mr. Hilik Stein

                VP Technology

                An industry veteran with 25+ year of experience in the cybersecurity field. Proven track record in innovation, design and execution of cutting-edge cyber-security solutions in various domains including cloud security, end-point security, network security and IT security. Held multiple executive leadership positions at numerous leading companies including Cisco, Computer Associates, Radware and A10 Networks. Strong background in cybersecurity both from his military intelligence tenure as well as from his experience in the IT industry.

                  Back to top