Our Team

MEET THE MANAGEMENT

Mr. Robert Izraeli

Mr. Robert Izraeli

Chairman of the Board & Co-Founder

Robert Izraeli co-founded Traffilog in 2003, bringing over 16 years of experience in logistics and operations management. Prior to Traffilog, Robert held various management positions in the Tel Aviv Municipality’s Logistics and Purchasing department and is a Lieutenant Colonel Ret of the Logistics arm, Israel Defense Forces. Robert holds a BA in Economics and Logistics from Bar-Ilan University, and an MA in Business Management and Marketing from Manchester University, England.

    Mr. Erez Lorber

    Mr. Erez Lorber

    CEO

    Erez Lorber is a highly accomplished executive with over 20 years of domestic and international management experience in strategic planning, operations management, technology and business development and sales with both private and public organizations.
    Prior to joining Traffilog, Erez was the COO of StoreDot, a developer of ultra-fast charged batteries for electric vehicles. Prior to that he was the CEO of Tri-Logical – specializing in mobile assets management solutions. Prior to that he was an Executive Vice President at The Challenge Fund–a leading Israeli private equity fund. Before joining the Challenge Fund, Mr. Lorber served as CEO & Director of Backweb Technologies (NASD: BWEB).

    Mr. Lorber’s rich background also includes CEO roles of Hermes Softlab USA and Deloitte & Touche Technologies, Israel. Mr Lorber holds an MBA from the Reccanati School of Business Administration, Tel Aviv University, and a Bachelor’s degree (with high honors) from Temple University, Philadelphia.

      Mr. Assi Biton

      Mr. Assi Biton

      Deputy CEO

      Assi Biton is responsible for operations and service delivery in Israel and around the globe. Assi has more than 9 years of experience in technical and logistics roles within Traffilog, having previously held the role of product manager for more than 8 years. Within this role he was in charge of the design and technology for both the hardware and application. Assi also has a further 16 years of experience in the logistics industry prior to joining Traffilog.

        Mr. Adi Amihai

        Mr. Adi Amihai

        CTO & Co-Founder

        Adi Amihai co-founded Traffilog in 2003 and brings over 10 years of experience in IT solution development in the transportation and logistics market. Previously, Adi held the position of CEO of AMSystems, where he focused on transportation and logistics software development. During his tenure, AMSystems developed a range of dedicated software applications including; HR, dispatchers, cashiers and optimization algorithms. Adi holds a BA in Management and Economics and an MBA with specialty in Information Systems, both from Tel Aviv University.

          Mr. Yoav Megged

          Mr. Yoav Megged

          President of Traffilog America

          Yoav Megged is responsible for all Traffilog activities in the Americas. Previously he held the position of Managing Facilities at Alut, where he was responsible for the operation of hostels and 100 employees. Yoav’s previous management positions include CEO of Scarba (East Africa), Southern Regional Manager of ”A Computer for Every Child,” a project under the auspices of the Office of the Prime Minister of Israel. Yoav holds an Engineering degree (Industrial Design) from Hadassah College, Jerusalem and also studied for BA in Computer Science in the Hebrew University of Jerusalem

            Mr. Howard Young

            Mr. Howard Young

            Managing Director - Traffilog UK

            Howard Young has over 20 years’ experience in electronic security where he held a number of management roles before joining Traffilog in 2009 as Sales Director and in 2018 was appointed Customer Services Director. Howard has a BA in Business Management and Administration from Strathclyde University.

              Mr. Yaniv Giron

              Mr. Yaniv Giron

              CFO

              Yaniv Giron joined Traffilog in 2007. Prior, Yaniv held the position of Chief Controller, SAKAL Group, a leading Israeli import, retail and commercial company. He was previously employed as a consultant at Ernst & Young consulting division. Yaniv holds an MBA from the College of Management, Rishon-Lezion, and is a Certified Public Accountant (Israel).

                Mrs. Ronit Gershi

                Mrs. Ronit Gershi

                VP HR

                Ronit Gershi serves as Vice President, Human Resources and is responsible for Traffilog Human Resources strategy and practices. Ronit brings deep Human Resources expertise with shaping the employee experience, driving cultural transformation, building talent and leadership capabilities and leading change management processes.

                ​Ronit has more than twenty years of experience as a senior Human Resources leader at large, global technology companies. Prior to joining Traffilog, she was the Vice President, Head of Human Resources at QBO Services ​and shaped their Human Resources strategy to increase organizational scalability for growth.

                Ronit holds M.A degree in Social work from Tel-Aviv University

                  Mr. Assaf Shechner

                  Mr. Assaf Shechner

                  VP Products

                  As Vice President of Products, Assaf is responsible for defining, positioning, and planning Traffilog’s current and future product portfolio.
                  Assaf brings over 20 years of experience in commercializing great ideas into exciting products.

                  Assaf joined Traffilog after serving as the VP Products & Business Development of Sightec, where he formulated the product strategy and roadmap in the emerging markets of last mile delivery and urban-air-mobility. Assaf also served as the Director of ADAS products in Mobileye, in which he’d led the company to a successful execution of products for the smart mobility & autonomous vehicle domains. Prior to that Assaf founded a start-up company aimed to harness image processing & unmanned-systems technologies for the benefit of agriculture, land surveys and additional civil applications.

                  Assaf holds a B.Sc. (Cum Laude) in Aerospace Engineering from the Technion and MBA from the Honors-MBA program of Ben-Gurion & Columbia universities.

                    Mrs. Orly Joseph

                    Mrs. Orly Joseph

                    Traffilog Israel CEO

                    Prior to Traffilog, Orly worked more than 18 years at HOT, the largest cable company in Israel, as the company’s asset communications and transportation director. As part of her job, Orly managed the company’s 1,800 vehicles fleet and was responsible for implementing Traffilog’s solution. During her work at HOT, Orly served in many management positions in the communications, operations, and assets fields in the company.

                    Orly holds a degree in management and economics from the Open University and brings a lot of experience in the automotive field in Israel.

                      Mr. Arik Greenberger

                      Mr. Arik Greenberger

                      VP Hardware Development

                      Arik Greenberger joined Traffilog’s management team bringing more than 16 years of hi-tech experience. Specializing in real-time software development, Arik accumulated significant development experience both as a group leader and as a software developer at Zoran Microelectronics (NASDAQ:ZRAN) and Scitex (NASDAQ:SCIX). Arik holds a B.Sc. in Electrical and Computer Engineering from Ben Gurion University.

                        Mr. Dani Shafriri

                        Mr. Dani Shafriri

                        VP. Automotive Engineering

                        Dani joined Traffilog’s management team bringing 25 years of experience in the Heavy Duty and Bus industries 16 years with IVECO Israel as VP & service manager. Dani Holds a BSC Mechanical engineering (major in automotive), Ben Gurion university and an MBA, Derby university.

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